Tuesday, 10 March 2015

This is what happens when banksters are unleashed upon a country

Source: beforeitsnews.com

Calling a Spade a Spade

Several shield brothers in the past have asked me to write upon a crucial topic: establishing political sovereignty in a bankster world.  For the last several weeks, I’ve answered that call by detailing Hungary’s heroic struggle to reassert itself, and by speaking to Russia and China’s struggle to give the world a SWIFT alternative.  Now though, I want to give another reminder that the struggle for freedom, both monetary and otherwise, in our world is very real.  Real lives are literally at stake around the globe.
To paraphrase a certain actor-turned-politician, I believe the 9 most dreaded words in any language are:  “I’m from the IMF, and I’m here to help!”  
Every country that has accepted that “help” leaves a lasting impression upon any casual observer, as the IMF seems to leave a distinct “card” with their victims.  Hmm, how shall I describe it?
Oh yes!  A full-on, 100-proof bottle of raw, utter destruction:

Donbass 14 
There’s no denying it: the IMF is the world’s foremost predatory lender.  Every “loan” is a complete surrender of sovereignty in disguise, as attached to all that new-found digital credit, are bankster talons that lock into a nation’s soil, its resources, its inhabitants, its dignity, even its very national spirit.
Every country they enter is seemingly either turned into a zombified, debt-slave to DC and London(if they submit), or bombed into a fiery crisp, if they stand up and resist.
Take for instance, oh, say, Ukraine, where both of those scenarios are playing out at once!
Blood on the Bankers’ Hands

Over the last year, since Victoria Nuland’s coup there, which toppled the duly-elected government of that country, the Money Masters thought they’d seized the opportunity to both subdue all of Ukraine and Russia along with it. They thought the entirety of Ukraine was in the bag!
What they couldn’t have foreseen though, was that Ukraine would amusingly prove to be the most disastrous, agonizingly expensive, and intensively, painful migraine that the IMF and NATO has ever experienced!
From the loss of Crimea(and Russia’s coveted naval base), to the embarrassing need to fork over billions of IMF monies to Gazprom(just to keep Kiev’s heat on!), things have been going from bad, to worse….to “just shoot me now, please” for Western bankers.
That was only the beginning of their troubles though!  For soon the Donbass region of Ukraine stood up to the banksters, and voted to secede from IMF-controlled Ukraine.  They called themselves the Republic of Novorossia, and vowed to fight the bankster armies tooth and nail.  
Trust me when I say, that this is a vow that Novorossia has kept!
Just when you thought, “Whoa Watchman, that sounds like a complete trainwreck!”, things get even dicier for the Western bankers!
IMF’s Proxy Army is Trapped

For you see:
After the IMF guns-for-hire(aka the Ukrainian army)wasted thousands of lives, and hundreds of pieces of armored, heavy vehicles, throwing themselves at the front lines….only to fail to subdue the capital city of Donetsk last fall…..
After being humiliatingly pushed back on all fronts(by a much smaller force)…
After being compelled to come to the bargaining table, and agree to a temporary ceasefire, in the city of Minsk last winter…
A larger, even more epic failure and military defeat awaited IMF and NATO forces in Ukraine!
For in January, after enduring artillery fire on their civilians hundreds of times, in violation of the Minsk peace deal, the Novorossian rebels had as much as they could take.  They finally launched a decisive counter-attack, and stormed the Donetsk airport, stunning the DC regime in the worst psychological defeat up til that date.
That airport had been key, because the Ukraine troops stationed there had held out for several months.  All of DC’s and Kiev’s hopes to continue this war, and bring this stubborn populace to heel(who refused to accept the legitimacy of DC’s new puppet government) was staked on that battle, and they lost…big time.  Ah, but that defeat would be dwarfed by what happened next!
Now that the people of Novorossia had the momentum, they pressed it with renewed vigor.  They knew that a new Minsk deal would be reached, but they also knew that if they were to stop the IMF-led troops of Kiev, they’d have to negotiate from a place of strength.  That could not be done from the positions they currently held.
So, onward the Novorossian troops pushed, rolling back the IMF forces for dozens of miles along the front line, until a crucial moment arrived.  A chokepoint was developing around a key city, which linked the two breakaway capitals of Lugansk and Donetsk: a city called Debaltsevo(or Debaltseve).
It was there that the Ukrainian army was given orders to dig in, and defend to the last.  The only problem was, that they were the deepest, furthest point in Novorossian territory, and were in dire threat of being completely surrounded.  Here, take a look at the Ukrainian position.  It’s the big protrusion in the top center of the pink area.  

Donbass 10 
Over 7,000 Ukrainian troops were being slowly surrounded, for miles around, on every side. As the days passed, and the calls to lay down arms were ignored…the sovereign, Novorossian republics shelled the peanut butter out of those poor, duped souls.
Within a week’s time, that map looked like this:
Donbass 11 
It was surreal.  The IMF army, sent to assault civilians and subdue a sovereign people(with billions of dollars of banker cash)….had been utterly trapped.  The men inside the “cauldron” or “pocket”, as it came to be known, were totally cut off, and being shelled to pieces on a daily basis.
It was at this point of desperation, in which Washington DC announced that it was thinking of giving lethal aid to Ukraine; a plan that would not be accepted by DC’s allies.  In fact, once Angela Merkel learned of the US plan to give lethal aid to the failed war against the Novorossian separatists, she came out swinging publicly, saying that:
“Germany will not support Ukraine with guns and weapons…We are putting all our bets on sanctions and doing our best to find a diplomatic solution.”
That was truly the last thing Washington wished to hear.
Merkel and Hollande knew that if DC was allowed to give deadly weapons to Ukraine, it would escalate the war, and perhaps bring a broader, regional war right onto Europe’s doorstep. Considering this whole conflict was the CIA’s and DC’s unwanted pet project anyway, this did not sit well with many of Europe’s leaders.  Something had to be done, and fast.

A Moment of Clarity

Amazingly, in that moment of truth, it was revealed just how opposed Europe truly was to Washington’s goals.  Knowing that the U.S. government planned this coup, and crucially knowing that the Feds intended to escalate it with lethal aid to their hired guns, both Angela Merkel and Francoise Hollande worked with Putin to summon Ukrainian President Poroshenko to a new peace conference in Minsk, within days.
Merkel and Hollande knew the real truth: that the US and UK banksters are the biggest instigators of conflict around the planet.  They also knew that if any peace deal was to have even a ghost of a chance, the US and UK couldn’t be a party to its design.
So it was, that in a huge slap in the faces of John Kerry, David Cameron, and Barack Obama…Europe’s highest state officials met without them, in a desperate attempt to stop the bloodshed that DC was dead set on increasing.
Time was of the essence though: the US Congress had already approved a plan to give lethal aid to Ukraine. If the plan was going to be halted, Europe and Russia had to work together to show the world that they were capable of reaching a diplomatic solution on their own.
Donbass 5
It was crunch time, for sure, but after an intense negotiation(which lasted for 16 straight hours of talks) Minsk 2.0 was reached.
Now, let’s be clear about one thing: this peace deal is unlikely to be honored by either the US or Poroshenko’s Ukraine government.  In fact, Ukraine is already trying to deal with the UAE, in attempts to obtain lethal US weaponry(without technically, getting it straight from the US), so that it can continue the war.
However, it was an enormous victory over the IMF and DC, because it achieved several things:
It halted the plan to yet provide further escalation of this war(which DC and the IMF desperately want).
It forced Europe to stand up for its own interests.
It drove a wedge further between Europe’s heads of State and DC.
It proved that diplomatic solutions can be found without the US and UK brokering them.
It placed the burden of keeping the peace deal on Ukraine, not Novorossia.
Yes, much was accomplished, but the most important thing it bought Novorossia, Europe, and Russia was precious time.
Yet, there was another HUGE problem for the US and Ukraine though:
The Minsk 2.0 accord failed to address the 7,000 trapped Ukrainian troops in Debaltsevo!
The Debaltsevo pocket, and the scores of battalions, heavy weapons, and tanks inside were cut out of the deal entirely!  In other words: they were on their own!
“Wait Watchman, I don’t get it!  If such a huge number of men was trapped with virtually no hope of rescue, then why didn’t the Ukrainian government negotiate their release?”
That’s the saddest part about all of this, friend:
Ukrainian President Poroshenko was so dishonest and delusional, that for several weeks, he spent every waking moment denying that there were any trapped troops at Debaltsevo at all!  He denied to the Ukrainian people and the press that there even was a “pocket”.  He pretended all this even during the peace accord, where he could’ve easily brokered a deal to save the lives of roughly half of the battle-ready troops of Ukraine!
Those men, who had fought for him, were abandoned in return, without even an acknowledgement that they existed.
Truly incredible.
As a result…since the Minsk deal only secured “the line of contact”(the front lines), and since admitting this defeat would bring Poroshenko an enormous loss of face, the Ukrainian army was cut off, shelled for several weeks….and annihilated altogether in the Debaltsevo cauldron.
Here’s what the map looks like now.
Donbass 12 
The pocket is no more, and the IMF troops inside it are all gone.  A few of them escaped, but most were captured or killed.  How many Ukrainian men did the IMF needlessly throw away in that one battle alone?
That’s difficult to pin down, but the more reliable estimates(from Donetsk) say that up to 3,500 Ukrainian soldiers were killed while in that pocket….in less than two weeks.
Furthermore, several hundred prisoners were taken, and up to a quarter of all the Ukrainian army’s gear is now in the hands of the sovereign republics of Lugansk and Donetsk(including over 80 tanks).  
This point also underscores something that the geniuses in DC haven’t thought of:
Even if they gave lethal aide to Ukraine, at this rate, those weapons would end up in the hands of their opponents within weeks or days!  Despite the IMF’s vast monies being thrown into the fray, their dreams of oppressing yet another people are hitting a rock, solid wall of resistance in Novorossia.  It is inspiring, to say the least!
Conclusion

For the last several weeks, I’ve given our brotherhood some real world examples of successful resistance to the banksters on multiple fronts: the political sphere, the monetary one, and now the military one.  I normally write about the monetary side of the world’s struggle against the banksters, but today I chose to write about a literal, military struggle against them, to impress a few things upon us:
Firstly, this isn’t a game.
Real people are dying because of the wars these bankers start.  As Chris Duane has said, the Anglo-American empire spreads “debt and death” around the world. We know of the debts all too well, butthis is a taste of the death they’re currently responsible for.  I also wrote this though, to demonstrate that these banking powers, far from being invincible, have actually never been weaker than they are now.
Keep in mind brothers, this new, catastrophic defeat on the field of battle, comes right on the heels of fresh defeats on the monetary front as well.  With the ratification of the new BRICS Bank this week, with the near completion of the new SWIFT alternative, which is being connected to hundreds of Russian banks and lenders as we speak, there can be little doubt:
De-dollarization is not only happening, but is close to reaching “escape velocity”.  With the world’s alternative lending and wiring systems a go, it’s now only a matter of time before the rest of the necessary preparations for walking away from the US dollar are finished.  The IMF is all wet, as their personal shock troop army has met defeat after defeat at the hands of “former tractor drivers, and coal miners”.
Ukraine has become the all-consuming headache that no amount of aspirin can dent.
Though the coup by the banksters in Kiev may have resulted in a war that has claimed as many as 50,000 lives, and may have stopped Ukraine from signing a trade treaty with Russia, it has most certainly:
Failed to take away Russia’s naval base in the Black Sea.
Failed to plant the bankers’ talons in Crimea.
Failed in its attempts to conscript the numbers of troops Kiev needs in their insane war.
Failed in its false flag shoot-down of MH17, to suck Russia into the conflict.
Failed to usher Ukraine into NATO.
Failed to conquer a tiny territory, despite being fully funded by IMF war-hawks.
Failed to maintain any credibility in the eyes of the world.
Failed to rescue thousands of its own troops which were obliterated at Debaltsevo.
Failed to keep the Ukrainian currency, the Hryvnya, from spiraling into a truly, hyperinflationary collapse.
Failed to even pay much of its heating bills!
The desperate battle plan of the Banking Dragon, to yank away Ukraine from the East is floundering in the mud. DC and the IMF, who have already shuttled roughly $30 billion dollars into the Ukrainian money pit, are discovering that country is a black hole investment.
Obama and Poroshenko can plan fresh hostilities and the breaking of Minsk 2.0 all they want, but time is not on their side.  From economic collapse in Ukraine, to hyperinflation, to the risk of a brand new uprising developing by restless locals, the newest, banker puppet regime in Ukraine is in danger of losing control after just one year in power.  Incredible.
If this is all making the hairs on the back of your neck stand up, then good!  It should do that! For against all odds, the tiny republics of Donetsk and Lugansk have thus far demonstrated a most potent desire to resist Western, banker oppression in their lands.
Their indomitable spirit has also demonstrated another powerful truth:
When a people, with God’s help, and an unbreakable desire for real sovereignty, latches onto a cause worth actually fighting and dying for…
Then despite legions of tanks or armored vehicles from the CIA, IMF, NATO, US, and UK sent against that people to subjugate them…
That people can still prevail!

Donbass 7
COMMENTS
A man rides his horse through flames during the "Luminarias" annual religious celebration, on the night before Saint Anthony's, patron of animals, in the village of San Bartolome de los Pinares
Juan Medina, Reuters
Everyone Is a Victim
Last time, I spelled out how a small, but determined band can resist the Western bankers even on the field of battle.  That article was well received.  I wanted to write another article though to make something very clear: both Ukraine and Novorossia are victims of these bankers.
Although one of the key principles that I cherish, is the principle of self-determination and self-rule, I’m certainly not “anti-Ukraine”, in fact, quite the contrary.  I’m all in favor of seeing real peace, prosperity, and sovereignty for any of Ukraine’s people that wish to stay in Ukraine.
Novorossia, with her many victories, has still paid dearly for her resistance.  Ukraine’s citizens though, while being duped by their bankster government, have suffered enormously at the hands of these fiends for failing to resist.  Both have suffered, but for completely different reasons.
In just one short year…the Ukrainian nation has been utterly hollowed out by the IMF and DC.  The banker horsemen unleashed upon their populace continue to “up the ante” of their destruction with each passing week. Today, I wanted to detail for you, just a taste of some of the other “gifts” one can expect, if they allow banksters to rule them.
Vaporized Gold
First of all, let’s recall that the Maidan Coup, which cost hundreds of lives, and ruined much of historic, downtown Kiev, was instigated by the CIA and DC.  The people of Ukraine were fooled into thinking they’d gotten their country back, when the sad, disturbing reality was that they’d just lost what little bits of sovereignty and control they’d had left.  The new puppet governors wasted no time in looting Ukraine either, for in March of 2014(just one month later), something very sinister happened.
In the dead of night, at 2 a.m., a mysterious convoy of black trucks, and several minibuses arrived at the Kiev airport with all their tags missing.  Whereupon at least 15 men, wearing Kevlar, black masks, and armed with machine guns, loaded up a nearby, unmarked plane, with over 40 heavy boxes they’d transported to the site.  Once the plane had been loaded with these boxes, it immediately took off from Borispol airport, in Kiev, and the unmarked cars left without a trace.  At first, folks wondered what that ordeal could’ve been about.
Shortly afterward though, it was revealed that one of the first orders of the brand, spanking-new bankster regime, had been to send “all the gold reserves of Ukraine to the United States.”….for the “people’s own good”, of course!  As usual, the alternative media led mainstream outlets in providing this news, as it the Ukraine central bank finally made their shocking admission:
“In the vaults of the central bank there is almost no gold left. There is a small amount of gold bullion left, but it’s just 1% of reserves.”
SD Bullion

After all was said and done, the Ukrainian gold reserve, had been completely looted.  The banker regime had absconded with the lion’s share aboard that plane, and had probably sold off the tiny remainder to pay for the godless, immoral war that the IMF was now demanding Ukraine fight against Novorossia.  To add to the final insult, some of those involved with the central bank there had actually replaced real gold with painted, lead bricks in its place!
Say what you want about the former, ousted president Yanukovych, but the absolutely undeniable trend he’d set, of steadily building up Ukraine’s gold reserve, was instantly reversed, and the sovereign wealth of Ukraine was plundered by the bankers now pulling the strings.
IMF
Chart courtesy of zerohedge.com

 Currency Crisis 
Brothers, if you think that was just their gold reserves that Ukrainians have had to kiss goodbye to though, think again!  Oh no, the banksters have had plenty more acts of beneficence for this populace to enjoy. Things like hyperinflation!
For, unsurprisingly, since losing their gold, and spending every last cent of IMF blood money on war, their currency, the Hryvnia, is in utter freefall.  For awhile, the central planners in Kiev, tried to peg their currency to the USD, at roughly a rate of 16 to 1.  Earlier this month though, when they announced they could no longer defend this peg, they began let their currency float.
It was only then, that the true extent of the damage which the bankers had done to their currency began to be understood.  Take a looksy at this chart from earlier month.  This was the day that the 16 to 1 float died:
IMF 9
My friends, that zig-zigzagging craziness is a snapshot of the Hyrvnia’s crash from 16 to 25, about half a dozen times…not in a month, or in a week, but in a single day!
“Watchman, that’s nuts, how would you even trade something like that?”
Excellent question, friend!
The answer is: you don’t!  In fact, this is precisely why currency trading has now been halted several times in the past week alone in their currency.  Panic has spread, and the local populace is now desperately trying to hold onto some semblance of purchasing power by quickly spending those Hryvnia on tangible things.
Despite(or rather, because of) the banksters’ attempts at capital controls, the Hryvnia’s freefall continued rather unabated throughout the entirety of February, and by the end of just one month, their currency had been cut in half for the second time in less than a year!  Here’s a more up-to-date chart on the “official rate” of Hryvnia to the US dollar:
IMF 10
My friends, that deceptively-soothing, green-barred “slice and dice” has spelled sheer chaos and suffering for tens of millions of people.
That chart means that the Ukrainians now have less purchasing power, and a lower minimum wage than even 3rd world countries like Zambia or Ghana!  Theirs is now the lowest minimum wage(in real terms) than most any other country in the Western world!  It has led to such a widespread terror, that it has resulted in the next dreaded event that the IMF has bestowed upon Ukraine:
Empty Food Shelves!
According to locals, what’s now occurring is the most extreme market event they’ve experienced since the Soviet collapse.  No one wants to hold Hryvnia in their wallet, their bank account, you name it.  They’re all seeking things they’ll need the most with any currency they still own: namely food.
Photo after photo of empty stores and shelves are now hitting the web. What started as trickle of sporadic shortages in various items:
IMF 12
Has become something much worse, both in Kiev, and in surrounding cities:
IMF 11
source Ukraineonline.com
At first, the chief things stored away by those with foresight, were luxury items like caviar, alcohol, and medicines, but now that fear has spread…everything is becoming a luxury item!Things that we take for granted: like coffee, tea, and canned goods, flower, and cooking oil are now harder to find than a pot of gold at the rainbow’s end.  One consumer good at a time, is now slowly disappearing, hiding away within the pantries of citizens who’ve lost all confidence in their government.  In some instances, people are having to wait in line for hours, at ATM’s, and grocery lines, to get whatever’s left.
“Well, Watchman, why doesn’t the government just use their excess emergency food reserves to help meet the peoples’ needs?”
Another great question, brother!
They would do that…..if the emergency food reserve hadn’t already been stolen!
For now that the need is widespread, and the calls for emergency foodstuffs is growing louder..it has been discovered that the emergency supplies of both food and medicine are long gone!
That’s right, just at the precise moment that President Poroshenko ordered the national emergency food reserve be released to feed the masses….he was absolutely horrified to find that these reserves were either stolen, or used to feed Ukrainian soldiers, in his disastrous war efforts against the Novorossian people!
The shortages have become so systemic, that Kiev is now resorting to food rationing(which never works). Can other fail’tastic policies, like price controls, be far behind?  If the slide continues much longer, count on it!
Endless War
Last, but not least, it’s no secret that the IMF basically ordered Kiev to fight this war, and since Poroshenko, and the entire “Maidan regime” is a bankrupt puppet of these Money Masters, why would we expect them to do anything else than what they are told?
The populace, through numerous propaganda barrages, has been fooled into thinking that they’ve been fighting Russian forces.  The truth is that their commanders have forced Ukrainian soldiers to regularly point their heavy artillery and tank fire directly toward civilian targets in the general populace!  For months, many hundreds of times, bridges, suburban areas, schools, hospitals, bus stops…and basically any other target with no possible military value has been purposefully targeted by the bankster Ukrainian forces.
The Kiev regime, has shown no regard for the lives of the women, children, and elderly that they’re claiming to rule.  Ukraine’s soldiers were told they were fighting terrorism, but have cruelly been reduced to terrorists themselves.  In the process, they’ve lost battle after battle, as many thousands of children return to their parents just like this:
IMF 14
The Question We Should be Asking Ourselves
Though I am pro-secession and self-determination, I am by no means “anti-Ukraine”.  I wrote this piece to demonstrate, that since the Maidan Revolution in Kiev(a revolution that was birthed by the US government, for the benefit of technocratic bankers), that Ukrainians have known nothing but misery and suffering.  It is a most heartbreaking thing to watch.
The tragic part about it all, was that just as the Ukrainian people thought they were going to be rid of some rather oligarchic leadership, in that key moment, they were instead handed someone worse by orders of magnitude. It was a cynical and cruel trick, to use such a revolution, to in order to enslave this populace, but no one ever accused our enemies of being a beneficent bunch of folks, have they?
The Ukrainian people have not only unwittingly let in their worst possible foes, but made them heads of state as well.  In just one short year, after letting in this parasitic class:
They’ve lost their gold reserves.
They’ve lost food reserves, and experienced shortages across the country.
They’ve lost many thousands of their sons and daughters on the battlefield.
They’ve lost their economic stability.
They’ve lost the coveted, cheap natural gas contracts they once had with Russia.
They’ve lost entire regions of the country forever, due to peoples seceding to take their lives back.
They’ve lost their freedom of expression, as authorities now go on witch hunts for those who even express support for breakaway regions.
They’ve lost the hope that their country can have governance that actually wants to make their country a better place.
By the way, do any of the scourges I just mentioned above sound…..familiar?  Here in the States, we’ve already experience several of these direct consequences of bankster rule: including perpetual war, loss of gold reserves, economic crashes, recessions…..
But, let me ask you this:
Once the US Dollar becomes the new Hryvnia(and it will), do you really believe we won’t experience the rest of those things?
Conclusion
I’ve previously referred to the IMF and the Bank for International Settlements etc., as financial vampires, and so they are.  These insidious groups dig their sharp fangs into unsuspecting peoples, by first dangling debt carrots in front of them.
That bait must never be taken, for once it has been, they’ll suck you dry of your wealth, your stability, your sovereignty, your dignity, and in even your very lives(as they’ve done in this war).
Ukraine thought they were fighting for their freedom at Maidan, but they were tragically just embracing a new terror, much worse than the old!  I pray that the people of Ukraine can stand up to the bankster regime in Kiev, and institute actual sovereignty and self-determination.  It will likely take a painful collapse, and perhaps even another revolution though for that to occur.  It’s possible, but it will mean more pain, either way.
Let the fate of poor Ukraine be a lesson to us all: when the Western bankers come a-knocking, and bearing gifts, you must bar the door at all costs!  Suffer not a single one of those monsters to enter your country, lest they unleash these dark and powerful forces in your midst as well!
Cracked skin

How the Great Food War Will be Won

Source: beforeitsnews.com
by Jonathan Latham Ph.D.
By conventional wisdom, it is excellent news. Researchers from Iowa have shown that organic farming methods can yield almost as highly as pesticide-intensive methods. Other researchers, from Berkeley, California, have reached a similar conclusion. Indeed, both findings met with a very enthusiastic reception. The enthusiasm is appropriate, but only if one misses a deep and fundamental point: that even to participate in such a conversation is to fall into a carefully laid trap.
CornPile Overduebook
Source: Overduebook
The strategic centrepiece of Monsanto’s PR, and also that of just about every major commercial participant in the industrialised food system, is to focus on the promotion of one single overarching idea. The big idea that industrial producers in the food system want you to believe is that only they can produce enough for the future population (Peekhaus 2010). Thus non-industrial systems of farming, such as all those which use agroecological methods, or SRI, or are localised and family-oriented, or which use organic methods, or non-GMO seeds, cannot feed the world.
To be sure, agribusiness has other PR strategies. Agribusiness is “pro-science”, its opponents are “anti-science”, and so on. But the main plank has for decades been to create a cast-iron moral framing around the need to produce more food (Stone and Glover 2011).
Therefore, if you go to the websites of Monsanto and Cargill and Syngenta and Bayer, and their bedfellows: the US Farm Bureau, the UK National Farmers Union, and the American Soybean Association, and CropLife International, or The Bill and Melinda Gates Foundation, The Rockefeller Foundation, USAID, or the international research system (CGIAR), and now even NASA, they very early (if not instantaneously) raise the “urgent problem” of who will feed the expected global population of 9 or 10 billion in 2050.
Likewise, whenever these same organisations compose speeches or press releases, or videos, or make any pronouncement designed for policymakers or the populace, they devote precious space to the same urgent problem. It is even in their job advertisements. It is their Golden Fact and their universal calling card. And as far as neutrals are concerned it wins the food system debate hands down, because it says, if any other farming system cannot feed the world, it is irrelevant. Only agribusiness can do that.
The real food crisis is of overproduction
Yet this strategy has a disastrous foundational weakness. There is no global or regional shortage of food. There never has been and nor is there ever likely to be. India has a superabundance of food. South America is swamped in food. The US, Australia, New Zealand and Europe are swamped in food (e.g. Billen et al 2011). In Britain, like in many wealthy countries, nearly half of all row crop food production now goes to biofuels, which at bottom are an attempt to dispose of surplus agricultural products. China isn’t quite swamped but it still exports food (see Fig 1.); and it grows 30% of the world’s cotton. No foodpocalypse there either.
Of all the populous nations, Bangladesh comes closest to not being swamped in food. Its situation is complex. Its government says it is self-sufficient. The UN World Food Program says it is not, but the truth appears to be that Bangladeshi farmers do not produce the rice they could because prices are too low, because of persistent gluts (1).
Even some establishment institutions will occasionally admit that the food shortage concept – now and in any reasonably conceivable future – is bankrupt. According to experts consulted by the World Bank Institute there is already sufficient food production for 14 billion people – more food than will ever be needed. The Golden Fact of agribusiness is a lie.
Truth restoration
So, if the agribusiness PR experts are correct that food crisis fears are pivotal to their industry, then it follows that those who oppose the industrialization of food and agriculture should make dismantling that lie their top priority.
Anyone who wants a sustainable, pesticide-free, or non-GMO food future, or who wants to swim in a healthy river or lake again, or wants to avoid climate chaos, needs to know all this. Anyone who would like to rebuild the rural economy or who appreciates cultural, biological, or agricultural diversity of any meaningful kind should take every possible opportunity to point out the evidence that refutes it. Granaries are bulging, crops are being burned as biofuels or dumped, prices are low, farmers are abandoning farming for slums and cities, all because of massive oversupply. Anyone could also point out that probably the least important criterion for growing food, is how much it yields. Even just to acknowledge crop yield, as an issue for anyone other than the individual farmer, is to reinforce the framing of the industry they oppose.
The project to fully industrialise global food production is far from complete, yet already it is responsible for most deforestation, most marine pollution, most coral reef destruction, much of greenhouse gas emissions, most habitat loss, most of the degradation of streams and rivers, most food insecurity, most immigration, most water depletion, massive human health problems, and so on (Foley et al 2005; Foley et al 2011). Therefore, it is not an exaggeration to say that if the industrialisation of food is not reversed our planet will be made unlivable for multi-cellular organisms. Our planet is becoming literally uninhabitable solely as a result of the social and ecological consequences of industrialising agriculture. All these problems are without even mentioning the trillions of dollars in annual externalised costs and subsidies (Pretty et al. 2000).
So, if one were to devise a strategy for the food movement, it would be this. The public already knows (mostly) that pesticides are dangerous. They also know that organic food is higher quality, and is far more environmentally friendly. It knows that GMOs should be labeled, are largely untested, and may be harmful. That is why the leaders of most major countries, including China, dine on organic food. The immense scale of the problems created by industrial agriculture should, of course, be understood better, but the main facts are hardly in dispute.
But what industry understands, and the food movement does not, is that what prevents total rejection of bland, industrialised, pesticide-laden, GMO food is the standard acceptance, especially in Western countries, of the overarching agribusiness argument that such food is necessary. It is necessary to feed the world.
But, if the food movement could show that famine is an empty threat, then it would also have shown, by clear implication, that the chemical health risks and the ecological devastation that these technologies represent are what is unnecessary. The movement would have shown that pesticides and GMOs exist solely to extract profit from the food chain. They have no other purpose. Therefore, every project of the food movement should aim to spread the truth of oversupply, until mention of the Golden Fact invites ridicule and embarrassment rather than fear.
Divide and Confuse
Food campaigners might also consider that a strategy to combat the food scarcity myth can unite a potent mix of causes. Just as an understanding of food abundance destroys the argument for pesticide use and GMOs simultaneously, it also creates the potential for common ground within and between constituencies that do not currently associate much: health advocates, food system workers, climate campaigners, wildlife conservationists and international development campaigners. None of these constituencies inherently like chemical poisons, and they are hardly natural allies of agribusiness, but the pressure of the food crisis lie has driven many of them to ignore what could be the best solution to their mutual problems: small scale farming and pesticide-free agriculture. This is exactly what the companies intended.
So divisive has the Golden Fact been that some non-profits have entered into perverse partnerships with agribusiness and others support inadequate or positively fraudulent sustainability labels. Another consequence has been mass confusion over the observation that almost all the threats to the food supply (salinisation, water depletion, soil erosion, climate change and chemical pollution) come from the supposed solution–the industrialisation of food production. These contradictions are not real. When the smoke is blown away and the mirrors are taken down the choices within the food system become crystal clear. They fall broadly into two camps.
On the one side lie family farms and ecological methods. These support farmer and consumer health, resilience, financial and democratic independence, community, cultural and biological diversity, and long term sustainability. Opposing them is control of the food system by corporate agribusiness. Agribusiness domination leads invariantly to dependence, uniformity, poisoning and ecological degradation, inequality, land grabbing, and, not so far off, to climate chaos.
One is a vision, the other is a nightmare: in every single case where industrial agriculture is implemented it leaves landscapes progressively emptier of life. Eventually, the soil turns either into mud that washes into the rivers or into dust that blows away on the wind. Industrial agriculture has no long term future; it is ecological suicide. But for obvious reasons those who profit from it cannot allow all this to become broadly understood.  That is why the food scarcity lie is so fundamental to them. They absolutely depend on it, since it alone can camouflage the simplicity of the underlying issues.
Reverse PR?
Despite all this, the food and environmental movements have never seriously contested the reality of a food crisis. Perhaps that is because it is a narrative with a long history. As early as the 1940s the chemical and oil industries sent the Rockefeller Foundation to Mexico to “fix” agriculture there. Despite evidence to the contrary, the Rockefeller scientists derived a now-familiar narrative: Mexican agriculture was obviously gripped by a production deficit that could be fixed by “modern” agribusiness products (The Hungry World, 2010). This story later became the uncontested “truth” that legitimised the green revolution and still propels the proliferation of pesticides, fertilizers, GMOs and other agribusiness methods into every part of the globe.
Yet in the age of the internet it is no longer necessary to let an industry decide where the truth resides. It is possible to restore reality to the global discussion about food so that all potential production methods can have their merits fairly evaluated (IAASTD, 2007). Until this is done agribusiness and chemical industry solutions will always be the default winner, alternative agriculture will always be alternative, if it exists at all.
The evidence with which to contradict the lie is everywhere; but in an unequal and unjust system truth never speaks for itself. It is a specific task that requires a refusal to be intimidated by the torrents of official misinformation and a willingness to unembed oneself from the intellectual web of industry thinking. (That will often mean ordinary people acting alone.)
The task requires two things; the first is familiarity with the basic facts of the food system. Good starting points (apart from the links in this article) are Good Food for Everyone Forever by Colin Tudge or World Hunger: Twelve Myths by Joseph Collins, Peter Rosset and Frances Moore Lappe.
Power, lies, and consentThe second requirement is a shift in perception. The shift is to move beyond considering only physical goals, such as saving individual species, or specific political achievements, and to move towards considering the significance of the underlying mental state of the citizenry.
Companies and industries pay huge sums of money for public relations (PR). PR is predicated on the idea that all human behaviour is governed by belief systems. PR is therefore the discovery of the structure of those belief systems, mainly through focus groups, and the subsequent manipulation of those belief structures with respect to particular products or other goals.
Thus, human reasoning, which asks questions like: Is it fair? What will the neighbours think? can be accessed and diverted to make individuals and groups act often against their own self-interests. Two important general rules are that it works best when people don’t know they are being influenced, and that it comes best from a “friendly” source. PR is therefore always concealed, which creates the widespread misunderstanding that it is rare or ineffective.
Anyone who desires social change on a significant scale should seek to understand this, and its corollary, that the food crisis lie is far from the only lie. As philosopher Michel Foucault documented for madness and also criminality, many assertions constituting supposed “reality” are best understood as establishment fabrications. Those described by Foucault mostly have deep historical roots; but others, such as the genetic origin of disease, or the validity of animal experiments, are untruths of recent origin. The function of these fabrications is always social control. As Edward Bernays, the father of modern PR, long ago wrote:
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”
The possibility of manipulating habits and opinions, which he also called “the engineering of consent”was not an idle boast.
Foucault, who was concerned mostly with the power held by governments, considered that the fabrications he had identified were not conspiracies. They were emergent properties of power. Power and knowledge grow together in an intertwined and mutually supportive fashion. He argued that knowledge creates power but is also deferential to power and so is deformed by it. An example is when US newspapers decline to use the word “torture” for when torture is used by the US government. These newspapers and the US government are together doing what Foucault theorised. The US government gets to torture and gains power in the process while the public is simultaneously deceived and disempowered. In this way the preferred language of the powerful has historically and continuously evolved into the established public truth, to the disadvantage of the people.
Bernays, however, worked mainly for corporations. He knew, since some of them were his own ideas, that many of the more recent fabrications were not emergent properties but were intentionally planted.
The essential point, however, is to appreciate not only that companies and others deliberately engineer social change; but also that when they do so it begins with the reordering of the “reality” perceived by the people. The companies first create a reality (such as Mexican hunger) for which their desired change seems to the people either obvious, or beneficial, or natural. When it comes, the people therefore do not resist the solution, many welcome it.
The structure of “reality”
Dictators and revolutionaries provide an interesting lesson in this. The successful ones have achieved sometimes extraordinary power. As always, they have done so first by changing the opinions of the people. The dictator, like any corporation, must make the people want them. As a general rule, dictators do this by creating new and more compelling false realities on top of older ones.
Hitler, to take a familiar example, harnessed a newly synthesised idea (German nationalism) to a baseless scientific theory (of racial genetics) and welded this to pre-existing “realities” of elitism and impugned manhood (the loss of WWI). These ideas were instrumental in his rise to power. But the important lesson for social change is that none of the ideas used by him possessed (now or then) any objective or empirical reality. They were all fabrications. It is true Hitler also had secret money,bodyguards, and so on, but so did others. Only Hitler found the appropriate combination of concepts able to colonise the minds of enough German people.
But Hitler is not known now for being just another leader of Germany. He is infamous for two events, the holocaust and World War II. The same lessons apply. Millions fought and died for almost a decade in a struggle to assert ideas that could have been destroyed by the intellectual equivalent of a feather. But that is how powerful ideas are.
The lies told in more democratic societies are not so very different to those used by Hitler in the sense that the important ones have predictable properties that can be categorised and sorted. What the food scarcity lie has in common with Hitler’s use of race, and with myths of nationalism, or of modern terrorism, and many others, is the creation of a threat, in this case of famine and possible social breakdown. The creation of an internal or external threat is thus the first category of lies.
The second category recognises the necessity of “efficient government”. No government can issue direct and separate orders to all the people all the time. Nor can it possess the resources for physical enforcement of those orders. It must therefore find ways to cause the people to govern, order, and regiment themselves, in exquisite detail. Therefore, governments supply and support guiding principles in the form of artificial unifying aspirations, such as “progress” or “civilisation”. Typically, they also strongly encourage the desirability of being “normal”; and especially they reinforce elitism (follow the leader), and so on.
Another structural category follows from the recognition that the effective operation of power over others, unless it is based on pure physical force or intimidation, usually requires an authoritative source of ostensibly unbiased knowledge. The population must be “convinced” by an unimpeachable third party. This function is typically fulfilled by either organised religion or by organised science. Scientific or religious institutions thus legitimate the ideas (progress, hierarchy, normality, inequality, etc.) of the rulers. These sources conceal the use of power because they combine the appearance of authority, independence and disinterestedness. These qualities are all or partly fictions.
Another category are fabrications intended to foster dependence on the state and the formal economy. These aim to undermine the ancient dependence of individuals on the land and each other, and transfer that dependence to the state. Thus the worship of competition, the exaggeration of gender differences, and genetic determinism (the theory that your health, personality, and success derive only from within) are examples of fabrications that sow enmity and isolation among the population.
Another important category, which include the myths of papal infallibility, or scientific and journalistic objectivity, exists to reinforce the power of authority itself. These fabrications act to bolster the influence of other myths.
The above list is not exhaustive, but it serves to introduce the idea that the organising of detailed control over populations of millions, achieved mostly without resorting to any physical force, requires the establishing and perpetual reinforcement of multiple interlocking untruths. This itself has important implications.
The first and most important implication is that if the lies and fabrications exist to concentrate and exercise power over others (and then conceal its use), then it also follows that genuinely beneficial and humanitarian goals such as harmony, justice, and equity, require retrieval of the truth and the goals will follow naturally from that retrieval.
The task of anyone who wants harmony, justice, peace, etc. to prevail, therefore, becomes primarily to free the people from believing in lies and thus allowing them to attain mastery over their own minds. At that point they will know their own true needs and desires; they will no longer “want” to be oppressed or exploited.
The second implication of this entwining of knowledge with power is that, when properly understood, goals of harmony, understanding, health, diversity, justice, sustainability, opportunity, etc., are not contradictory or mutually exclusive. Rather, they are necessarily interconnected.
The third implication is that an empire built on lies is much more vulnerable than it seems. It can rapidly unravel.
Given that resources are limited, the problems of achieving broad social justice, of providing for the people, and of restoring environmental harms consequently become that of discerning which of the lies (since there are many) are most in need of exposing; and perhaps in what order.
Conclusion
Thus the necessary shift in perception is to see that, as in most wars, the crucial struggle in the food war is the one inside people’s heads. And that the great food war will be won by the side that understands that and uses it best.
This food war can be won by either side. The natural advantages of the grassroots in this realm are many. They include the power of the internet–which represents a historic opportunity to connect with others; second, that it takes a lot less effort to assert the truth than it does to build a lie-many people only need to hear the truth once; and thirdly, that in this particular battle the non-profit public-interest side doesn’t necessarily need a bigger megaphone because, unlike the industry, they are (broadly) trusted by the public.
Consequently, it is perfectly possible that a lie that took several powerful industries, many decades to build up could be dismantled in months. It is necessary only to unleash the power of the truth and to constantly remember the hidden power of the people: that all the effort industries put into misleading them is an accurate acknowledgement of the potential of that power.
There are many writers and NGOs, such as Pesticides Action Network, IATP, the EWG, the Organic Consumers Association, the Center for Food Safety, and others, who are aligned with the grassroots, and who are doing a good and necessary job of explaining the problems and costs of industrial agriculture. But these arguments have so far proven inadequate. Agribusiness knows why that is.
But by combining these arguments with a refutation of the food crisis, they can help destroy the industrial model of agriculture forever. And when that happens many of our worst global problems, from climate change and rainforest destruction down, will become either manageable or even negligible.
It is all in the mind.
Footnotes(1) Thanks to Prof J Duxbury, Cornell University.
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